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Commerce and Material Economy


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Connected both pro and con to the family of


Fashion designer + manufacturer

geometric patterns

luxury sportswear

WorldWar-2 Torpedo Bomber Pilot

Fascist supporter

Athlete + Artisan + Agriculturalist +Vintner


"The Prince of Prints"

Emilio Pucci

a.k.a. Emilio Paolo Pucci dei Marchese di Barsento

Earth-birth 20-Nov-1914

dematerialization 29-Nov-1992 (age 78)


fashion designer + fighter pilot + fascist * 1914-1992 * Emilio Paolo Pucci

birth data from * tentatively rectified by BP Lama Jyotishavidya

charts + graphs + tables = produced by Shri Jyoti Star * adapted by BP Lama

Rising Nakshatra

Masculine Nativities

Rohini * Brahmi

BPL commentary

For Rohini births of a masculine valence, the condition of reflective, sheltering, undulating, rhythmic, routinized, culturally rooted, boundary-defending, security-seeking, nourishing, parental, matrikaraka Chandra may considerably affect the outcome.

For those born into the paradigm of Soma-ruled Suravi, mother-figures, protectors, guardians, elemental spirits, natural environments, waters, roots, eggs, gardeners, farmers, fisher-folk, caretakers, foundation-builders, police, schoolteachers, parents, providers of nourishment , and defenders of the root culture, may be especially influential.

Guidance for the Rohini-born is provided by instructors from the civilizations of Al-debaran. Their purpose is to sweetly protect , defend, and shelter all the creatures and environments which come under their care.

Praujapatya-born gentlemen are often found in the building arts, in caretaking and protective roles, or in specialties of real-estate and property valuation. Their focus is sustainability . Typically masculine births in Rohini indicate a comfortable, grounded focus into the Shukra-realms of finance, luxury goods, and family treasuries.

All four Rohini pada occur within Vrishabha rashi. Surabhi-born thus express a tension between the materialistic, partnership-driven duality of Zukra versus the emotionally based, need-driven behaviors of Chandra. One needs to be soothed in a sensual fashion.

Rohini marriages and financial partnerships are subject an undulating pattern. They feel affectionate appreciation followed by an urge to careful re-evaluation, like the cycle of high tide and low tide.

Known for their intuitive negotiation and equity-seeking skills, Rohini fellows are found in the worlds of environmental science, real-estate, finance, food, investment, evaluation, collections, and treasuries, with special emphasis on sustainability of nutrient and shelter.

Themes of luxury accommodation, sensual nourishment, family affluence, and personal beauty may contextualize Rohini's terrestrial experience. Applies also to Chandra in Rohini-Brahmi

QUOTATION from Shil-Ponde. (1939). Hindu Astrology Joytisha-Shastra . p 80.

"...a thin person, decidedly underweight,

  • who has a who has a critical and analytical turn of mind.

His critical attitude toward everything and everybody develops, unless checked,

  • into a disposition to find fault continually .

He is inordinately fond of the opposite sex

  • But although be may at first be blind to the faults of the object of his devotion,

a time will come eventually

when his fault-finding propensities will exert themselves in this direction."


Emilio Pucci in mid-life

Biographical details matched to the Vimshottari Dasha calendar


Zukra Mahadasha * age birth until age 14.6

20-Nov-1914 born in Napoli, Italia * Zukra-Chandra bhukti

Surya Mahadasha * age 14.6 until age 20.6

1932 (EP age 17) Italian Olympic ski team member. Travelled to Lake Placid NY to participate in Olympic Games, but did not compete * Surya-Shani bhukti * yogakaraka Shani-2 financial limits, delays

1937 M.A. political science Reed College, Portland OR . Thesis on fascism * Surya-Rahu bhukti * Rahu controversy

Chandra Mahadasha * age 20.6 until age 30.6

1939-42 - Bomber pilot in the Italian Air Force * Pucci's military service in support of Benito Mussolini extends from Chandra-Shani bhukti

1941 (EP age 26) Ph.D. awarded by University di Firenze, in political science and law * Chandra-Budha bhukti * Budha diploma

1943 (EP age 28) - while attempting to help Mussolini's daughter Edda to get her husband released by the Gestapo, Pucci himself is captured by Gestapo and tortured * Chandra-Ketu bhukti * breakage

Jan-1944 rescues Edda Mussolini Ciano and drives her to Switzerland * Chandra-Zukra * Zukra rogesha conflict, crime + lagnesha relationships, loyalty

1944 suffering broken skull and hands after torture by the Gestapo, escaped to Switzerland; remained in Helvetia until war's end * Chandra-Zukra bhukti * Zukra rogesha injury

28-Dec-1944 grieved decease of father * Chandra-Zukra bhukti * Zukra rules 7th-from-Surya

Mangala Mahadasha * age 30.6 until age 37.6

1947 * Magazine photos show Pucci's innovative stretch-fabrics in women's skiwear on Switzerland's Zermatt in bright mountain sunlight. These photos fascinate European socialites. Soon the US sportswear industry = manufacturing EP's active-life garment designs. * Mangala-Guru bhukti * Guru-9 fortunes, celebrity

1949 first Pucci shop established in Capri * Mangala-Budha bhukti * Budha commerce

Rahu Mahadasha * age 37.6 until age 55.6

Feb-1959 (EP age 45) exchange of marriage vows with Baronessa Cristina Nannini di Casabianca * Rahu-Shani bhukti * Shani rules 7th navamsha

1959 celebrated the birth of child * Rahu-Shani bhukti * Shani rules 9

1963 begin service as Florence City Councilor ++ Member of Italian Parliament for Firenze. End service 1972. * Rahu-Ketu bhukti

1965-1977 lead designer for the famed uniforms of Braniff Airways ++ redesigned uniforms of Italian traffic police * Rahu-Zukra bhukti

Guru Mahadasha * age 55.6 until age 71.6

31-Jul-1976 (EP age 62) grieved the decease of mother * Guru-Budha bhukti * Budha rules 7th-from-Chandra

Shani Mahadasha * age 71.6 until decease age 78

29-Nov-1992 (EP age 78) decease in Firenze via myocardial infarction * Shani-Ketu bhukti

Distinctive features of the Nativity


Pucci Prints 1914-1992 fashion Emilio Pucci bandhesha-4Surya

Surya * pitri-karaka (father) * jyoti-karaka (light)

  • Surya-Vrizchika * Maricha * particle of light * brightly charismatic confidence of Center-stage Surya radiates through the penetrating transformative rashi of Mangala
  • Surya in bhava-7 * sparkling center of relationships * focus on agreements * brightly negotiating * confident in brokerage * self-referential partners * makes smart trades * intelligence for representation * political equity * peerage entitlements * eye on fair contracts * agent of deal-making drama * father may be a broker-attorney-advocate
  • Surya-yuti-Kuja * confidently progressive * bright warrior * moves in alignment with the spiritual rays of the Sun * creatively intelligent brother-figures * self-reflexive political pursuits * champion of brilliant ideals * competitive father-figure * entitled to conquer * focused on winning * radiantly pioneering
  • Surya-yuti-Zukra * confidently harmonious * brightly creative bargainer * uniquely intelligent feminine-figures * entitled to pleasures * aesthetic expressions align with the spiritual rays of the Sun * financial politics * graciously creative * dramatic promises * radiantly diplomatic * self-reflexively attractive * father may be artist-broker-arranger


Vintner Farmer

Pucci 's artistic reputation (7 = 10th-from-10) and political identity (Surya in bhava-7 bandesha) were rooted in his ancestral estate in Tuscany near Fiorenza. In this place he was born, and in this place his family had lived (according to him) for 1000 years. The lineage were originally construction workers (4 construction). They were given land endowments in exchange for their work on the local medieval infrastructure such as defensive walls and stone bridges.

Patriot Defender

In addition to his legendary garment-design career (Zukra) Pucci was an avid vintner of wine grapes grown on his properties (4). EP took care to employ the established local farming families in the operation of his fields. Surya-yuti-Mangala indicates his willingness (Surya) to fight (Kuja) for the homeland. His service to Italy's fascist military may have been misguided, but the sincerity of his patriotism was never questioned. He served as a member of Parliament representing the farmers and artisans of his district for over a decade.

Chandra * matrikaraka (mother) * garha-karaka (village)

  • Chandra-Dhanuzya * comforted by customary beliefs * settled into rhythmic received teachings * needs to feel wisely guided
  • Chandra in Purvazadha-Apah * calmed by valued beliefs * protectors of inspirational beauty * needs philosophical harmony
  • Chandra in classroom-8 * comfortable with crisis * familiar with catastrophe * feels the pulse of cyclical rebirth * soothed by secrecy * revolutionary sentiment * accustomed to frequent upheaval * seeks deeply rhythmic initiation * acculturated to exploration * occult sensitivities * needs eruptive energies * nourished by non-disclosure * emotionally attuned to trauma * undulating shakti-shocks

Chandra in classroom-8 in a nakshatra of Zukra (purva-azadha) indicates EP's remarkable artistic imagination, which poured forth with balanced, patterned designs.

Chandra Mahadasha * age 20.6 until age 30.6

During patriotic Chandra Mahadasha, EP fought to defend (Chandra) Italy in WW-2. However, overwhelmed by the cruelty of the regime including Mussolini's willingness to torture and murder his family members, EP repudiated the fascisti.

EP drove the car which secretly tranfered Mussolini 's daughter out of Italy and into the safety of neutral Switzerland. * Chandra-Zukra * Zukra rogesha conflict, crime + lagnesha relationships, loyalty . Zukra rules Urisha lagna = 6th-from-Chandra , suggesting the EP often found himself in conflict-fraught situations.

Kuja * bhratru-karaka (brother) * virya-karaka (virile)

Ruchaka Yoga

  • Mangala-Vrizchika * svakshetra * vigorous pursuit of hidden assets * proactive exploration * energetic initiation * exposure of shocking secrets * plunges the tantric depths * push toward discovery * champion of emergency action
  • Mangala in bhava-7 * drive toward bargaining * pursuit of agreement * impatient with stagnant arrangements * invasive negotiation * pushy partners * diplomatic dynamics * energized contracts * innovative conquests * pushes toward liaison * invigorates alliances
  • Kuja-yuti-Surya * kinetic creativity * glorious innovator * high-energy confidence * dynamic genius * dominating force joins willful charm * competitive politics * brilliant winner * physically active father-figure * vigorous theatrical display
  • Kuja-yuti-Zukra * dual sexuality * energized bargaining * dynamic trading * masculine force joins feminine allure * kinetic sensuality * productive arrangements * competitive mating * vigorously balance-seeking in partnership * pursues diplomatic resolutions * innovative arrangements

Kuja = ashtangata harana * asta

Innovative textile fibers + fabrications

Mangala the innovator + Zukra-yuti-Surya

Before entering the world of fashion design, EP had been a championship skier (Mangala). He also served as a WW-2 fighter pilot (Kuja). EP understood the benefits of flexible, sturdy. water-resistant fabrication.

As a fashion designer, Pucci revolutionized the garment manufacturing industry. He began working with new artificial fibers such as nylon and polyester. Originally developed for specialized military-athletic clothing and equipment, these new textiles responded well to the new generation of brightly hued chemical dyes. Pucci was among the first to use the new lab-grown fibers in garments for daily wear.

Mangala in bhava-7 governs

  • 7-contracts, trading, legal settlements, deeds of title
  • 12-distant lands, sequestered space, isolation, research
  • ++ 12th-from-Chandra
  • ++ 5th-from-Chandra

7 = 4th-from-4th lands and properties

By the time Pucci inherited his family's estate, the farms were no longer productive. The properties had been ravaged by many decades of neglect. Shani-2 suggests an ancient lineage weakened by time, scarcity, or deprivation.

Vrischika rejuvenating the vinyards

Although wealth was no longer absolutely tied to land ownership by the arrival of Pucci's generation, Surya bandhesha joins Mangala ruler of 4th-from-4th. EP's dynamic and imaginative (12) approach to the conditions of his homeland (Surya rules 4) provided the impetus to rejuvenate the lands (Vrischika). Once the farms were reinvigorated, EP became a respected vintner producing quality wines on his family's agricultural properties

Pucci remained a staunch advocate (7) for local artisans (Zukra) and farmers (4) of his birthland, the ancient Etruscan region.

Budha * jamayah-karaka (sibling) * sandeza-karaka (message) * zisya-karaka (student)

  • Budha-Thula * articulation of contracts * equable discussions * balanced designs * commercial arrangements * explains procedure for fair agreements * descriptive bargaining * skillful matching * accommodating conversations * messages about negotiation * programming for trade exchanges * manufactures harmonious patterns * hands-arms-shoulders send equalizing gestures
  • Budha in bhava-6 * narrative of detailed complaint * explains toxicity * discusses conflict * medical treatment * military strategy * litigation against unfair deals * itemized argument * precisely specific accusation * treacherous dialog * describes broken promises * instructs on ministries of service * talks about injustice * articulately gesturing adversaries * debates about debt

Two-sided Budha rules

  • 2-capital wealth, assets, tradition, color-values, bloodlines, lineage knowledge
  • 5 creativity, entitlement, celebrity, drama
  • ++ 7th-from-Chandra
  • ++ 10th-from-Chandra

CAREER - Budha

Commercial (Budha) production of color-values (2) fashions of the entitled (5) = patterns, garments, ornaments.

Busy Budha rules both 7th-from-Chandra (emotional contracts such as marriage) ++ 10th-from-Chandra = public familiarity. The public generally perceived EP as a businessman + skilled handcraft pattern-cutter. Also because Budha in bhava-6 he was known as a former military fighter pilot (Budha mapping pilot)

Guru * dhava-karaka (husband) * bahuta-karaka (variety)

Atmakaraka globalism, humanism, worldview, expansion, understanding, credenda, ideology

  • Guru-Makara-Draco * nichha * understands social structure * numerous law-makers * class-conscious convictions * conventional doctrine * believes in common sense * pragmatic guidance * philosophical realism * diverse social responsibilities * materialistic worldview * faith in hierarchies * preaches about wise governance * widens the scope of bureaucracy
  • Guru in bhava-9 * karako bhavo nashto * svabhava * tolerance for diverse doctrines * multiple beliefs * expansive ideology * much sermonizing * broad humanistic understanding * sanctimonious father * multiple father-guru-professor figures * extensive worldview * patron of philosophy * in a wifely nativity, husband-figure may be an ideologue or spiritual guide

DHANAYOGA * Guru in 11th-from-11th rules 11

Benevolent but Fallen Brihaspati rules Chandra-Dhanuzya ++ Guru rules Meena = Bhava-11 = the defensive, culturally-rooted, seasonal-calendar, routinized, patriotic, ethno-nationalistic, comfort-seeking, home-loving, foundational, property-owning, ethnic 4th-from-Chandra


Pucci used his family's decrepit-but-familiar social rank to build economic connections.

  • Nichha-Guru-type behaviors such as misappropriation and tax-avoidance did occur.
  • Nichha Guru = Fallen Patrons = appeals to local folk

Brihaspati's role as ruler of 4th-from-Chandra suggests that the local folk (4th) supported EP's land development schemes because they felt a familiarity toward the corrupt-but-comfortable atmakaraka Guru-Makara patronage which had claimed the original medieval land entitlements.

Guru in bhava-9 rules 8 + 11 +++ Guru rules 1 + 4 from Chandra-Dhanuzya


Pucci was an internationalized businessman whose world-traveling began in high school and continued without cease through his international fashion clientele.

Aesthetics more than Finance

EP was an aesthete (Rohini).

He had many fabulously wealthy clients (Zukra-7 trade-exchange with ladies tastes).

  • Yet, EP was never a super wealthy individual (HNWI).
  • Indeed, had his company not been bought from his daughter by a 75% investor, this world-renowned fashion house would have likely stopped producing income.

Misguided Principles = nichha Guru-9 ideology, beliefs

Many of the development projects (Guru) that Pucci championed seemed misguided (nichha Guru) most notably EP's early and vigorous support for the expansion (Guru) of Fascist Italy.

Yet, Guru's ownership of the philosophical Chandra-Dhanuzya = compensating factor keeping EP closer to his roots. He was not alone ideologically. Most of his fellow citizens supported the fascist regime. EP's nichha-Guru misguidance also formed a bond with local folk (Chandra). Despite the violent collapse of Mussolini's regime, EP's patriotism was benevolently remembered.

During Chandra-Guru bhukti 1937, age 23, Pucci wrote a master's thesis entitled "Fascism: An Explanation and Justification". After supervising the thesis, EP's upset professor expressed profound disagreement with its premises.

Returning to Florence in the subsequent Shani bhukti, Pucci watched his countrymen die from the cruel wartime consequences of Guru's misguided materialism. Pucci stopped publically espousing the Fascist ideology. Guru also rules Meena-11, allowing EP to switch focus away from beliefs and into economic development in the postwar years.

Zukra * svadu-karaka (sweet) * kalatra-karaka (wife)

lagnesha for Urisha lagna

  • Zukra-Vrizchika * appreciation of penetrating discovery * likes mysteries * attracted to danger * aesthetic of exploration * pleased by covert power * prefers a healing partner * undisclosed arrangements * phoenix aesthetic of rejuvenation * beautifying rebirth * negotiates pleasantly in threatening conditions * seeks equity during sudden upheavals * balanced approach to emergencies * enjoys hidden assets * conducts secret diplomacy
  • Zukra-7 * svabhava * seeks pleasure via interpersonal relationships * enjoys contractual harmony * prefers adjustable partners * pleasing designs to adorn the lower back * kidney-adrenal over-use * often too much sugar * sensual genitalia * gracious advisers * balanced mutual agreement * fair financial arrangements * appreciation of equity
  • Zukra-yuti-Surya * balanced roles in drama * appreciation for political display * pleasantly charming * self-focused diplomacy * radiant bright beauty * self-reflexive bargaining * sweet entitlements * negotiating father-figure * self-directed arrangements * focus on trade exchange * solipsistic romance * idealistic contracts * enjoys the game of deal-making * prefers self-confident partners
  • Zukra-yuti-Mangala * sweetened conquests * gracious competition * appreciation for pioneering innovation * aesthetic of sporting interactions * proactive negotiations * musical brother-figure * competitive contracts * accommodating sexuality * prefers relationships with energetic partners

Often in conflicted situations

Complex personality

  • Urisha lagna receives a vigorous drishti from Guru + Zukra + Mangala + Surya

Imagination (Kuja vyaya-pati) + design (Zukra)

EP generated a large inventory of visionary designs from the recesses of his imagination. Although some of his pigments were derived from the Tuscan traditions, most of the patterns which produced his wealth were boldly imaginary. His use of industrially produced chemical color-dyes for textile printing = both innovative (Kuja) and beautiful (Zukra).

Finance + Feminine Nativities

Zukra-7 occupies 7-brokerage, bargaining, equity, agreements, trade + Zukra rules arts-and-music Chandra in Purvazadha-Apah

  • EP worked with feminine clients, feminine fashion models, and feminine business owners in an arts-and-music dominated industry of ornamentation and fashion design.
  • EP was a romantic figure, well known for premarital adventures.
  • His daughter took the helm of his business after EP retired.

Zukra-7 lagnesha + rogesha

Zukra shaped Pucci as both an artist and a fighter.

  • Pucci developed a global elite clothing design and manufacturing business. His pattern designs are still reproduced.
  • Along with his luxurious color-craft, EP is also known for his relationship to Mussolini's daughter, and his Italian fighter-pilot service in WW-2.

Shani * duro-karaka (endurance) * jara-karaka (years)

  • Shani-Mithunaya * tiresome old documents * resists new explanations * must conform to management hierarchy * must maintain orderly communications * rigid process handling * heavy old discussions * obligatory scripted conversations * inflexible instructions * must endure proletarian talk * slow elderly messengers * tightly structured dialog * compression upon hand-arm-shoulder * restricted breathing * insufficient team cooperation * must continue old collaborations * scarce information resources
  • Shani in bhava-2 * steady time-structured values-fulfillment * scarcity of precious resources * must preserve historic traditions * must gather * must catalog * obstructionist family-of-origin * must remember * cautious use of words * boney face * tense eyes * class-conscious speech * speakers' fatigue * chronic financial insufficiency * undernourished eye-teeth * must use old libraries * cold dried food hoard * limited sight * ossified heritage * language regulator * appreciates ignorance * maintains treasuries of proven knowledge * elders impose know-nothing rules

EP used his family lineage status (yogakaraka Shani-2) to fundraise throughout Europe on behalf of the flood-devastated craftspeople of his Florentine region. Shani-Mithunaya-2 = responsibility for common working craftspeople.

Marriage = yogakaraka Shani-2 in 7th-from-Chandra

bloodline lineage respect

Pucci remained a busy bachelor until the age of 45.

Feb-1959 (EP age 45) exchange of marriage vows with Baronessa Cristina Nannini di Casabianca * Rahu-Shani bhukti * Shani rules 7th navamsha

Because his Shani occupies 7th-from-Chandra, her dignity (Shani) stabilized his later life phases.

In a land where old families continue to receive social privilege, considerable respect accrued to his name after marriage.

Using his lifepartner's ancestral status (Shani) to further dignify his name, following the devastating floods in northern Italy, Pucci was able to campaign successfully to achieve global financial support for restoration of damaged local ateliers and artisans.

Rahu * rajyalobha-karaka (ambition) * picchala-karaka (slippery)

Rahu-10-Kumbha occupies the commercial, manufacturing, handcrafting 3rd-from-Chandra

  • Rahu-Kumbha * shimmering illusion of webwork * craving for community * over-reaching voluntary connections * mirage of material science * fabulous marketplace associations * extraordinary friendliness * intriguing ecologies * mask of lawfully interlinked systems * fascinating networks * seeks special importance via apparent (but perhaps not authentic) attributes of futurism, social participation linkage, economic distributions, socialite-roles
  • Rahu in bhava-10 * passion for leadership power * in svabhava of Sober Shani, the Shadowy Specter seeks privilege via glamorous executive decisions * thrilled by iconic status * craves symbolic importance * hungers for regulatory authority * outsider who cleverly insinuates into lawful governance * cleverly challenges official rules * mesmerizing ascent to high social status * may pose as a boss * shimmering smoky illusion of legitimate power * trespasses cultural limits of old hierarchies * boundary-breeching hunger for commanding roles * ambition for elite rank * desires to hold a respected position * opportunistic climb to top of the corporate pyramid * culturally-mixed reputation * ambition of the father's family

served a a member of the Tuscan regional legislature in Italy for nearly a decade

For a decade in midlife, Pucci served as a Member of Parliament for Florence and as a Firenze city councilor. He led a significant fundraising effort (Kumbha) after devastating floods destroyed legacy art-studios and artisans in Florence.

Ketu * * kavandha-karaka (headless) * chidra-karaka (gaping) * vasana-karaka (vacuum)

  • Ketu-Singha * brightly dissociates from creative performance * fragmented entitlements * eccentric intelligence * peculiar brilliance * not limited by celebrity roles * ignores restriction on political opinion * releases a sparkling crimson cloud of divine charisma into the misty abyss
  • Ketu in classroom-4 * ambivalent toward the cultural foundations * absentee mother-figure * disregards local customs * dissolved property boundaries * wanders from the ancestral home * often away * ignores conventional schooling * irrelevance of habitual folkways * surrenders nationality * dismisses the parents * abandons the established routines * may prefer to live free from fixed roots

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